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Date: 2016-08-12

Maximizing Meeting Results: An International Business Culture Checklist

If you are involved in international trade, chances are you are meeting people from around the world. In order to make these meetings more successful, it's important that you try to understand the business culture of the people with whom you will be meeting, and hopefully, doing business. This checklist identifies the types of information you should research before meeting. Higher cultural competency can strengthen a business relationship and expedite international business transactions.

Business Attire—Based on the industry and business culture, what are you expected to wear?

Business Connections—Is this a culture where you need an intermediary to make an introduction or can you introduce yourself directly?

Business Customs or Formalities—Are there any routines in which you should be ready to participate? For instance, don't refuse offered tea in the Middle East and greet first if you're the younger person in Thailand.

Emotional Display—How much emotion should you show to this contact? Is emotion a way that conveys engagement in the conversation or loss of personal control?

Eye Contact—How much eye contact is considered comfortable in that culture?

Gender Rules—Are there any specific cultural faux pas to avoid related to business contacts of the opposite sex?

Legal Contract—Is a written agreement the successful outcome of the meeting(s), or does a presented contract signify your lack of trust?

Meaning of Yes and No—Does yes in this culture mean that I understand you or that I agree with you? Does no mean I disagree or am not interested, or does it mean that I want you to ask me again to show your sincere interest?

Meeting Interruptions—Should you expect full focus or multi-tasking by your counterpart?

Off-Limit Topics—Every area of the world has certain sensitive political topics (Israeli-Palestinian Conflict, etc.). What are they for this region?

Proximity to Others—How close should I stand to the other person in order to convey respect and interest?

Start of the Business Discussion—Can you talk about business right away or does the culture dictate building rapport with the contact first?

Universal Business Cultural Rules

In addition, here are things you should always do, because they are universal to virtually all business situations:

* Always arrive on time to meetings.

* Avoid all hand gestures and any greetings that involve bowing.

* Don't assume that things will be done in a way similar to your home culture.

* Learn a handful of useful words in the local language (please, thank you, hello, etc.).

* Print business cards in the local language.

In the long run, greater cultural competency creates more business opportunities and helps to work through normal business conflict that would otherwise derail the relationship.


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