Date: 2016-08-12

Look South Campaign Focuses on U.S. Export Potential

Moshtayeen Ahmad recently completed an internship in the International Trade Administration’s Office for Export Policy, Promotion, and Strategy.The Look South campaign is encouraging companies to seek export opportunities in Latin America.

Favorable market trends in Latin America make the region an excellent potential market for your business’s products and services. These countries all enjoy open and regionally integrated economies and growing middle classes.

That’s why Commerce Secretary Pritzker is in Mexico on a business development mission – Mexico can be a great destination for your products and services, and a launching pad into more markets in the region.

The Department of Commerce’s Look South campaign is helping even more U.S. companies enter these markets and identify new opportunities in high demand industries.

Bilateral trade data shows that there is tremendous unmet potential for diversifying U.S. exports to Latin America. These countries are rapidly modernizing their industries and broadening their consumer base.

For small and medium-sized businesses (SMEs), there are many opportunities in sectors where U.S. goods and services are highly desired. Some are highlighted in our most recent Country Commercial Guides, including medical equipment, agricultural equipment, franchising, and environmental technologies. SMEs have the opportunity to become globally competitive in many of these industries, but often are the least likely to be aware of opportunities beyond Mexico.

The Look South campaign takes advantage of already existing resources like local U.S Export Assistance Centers and commercial experts in each Look South market. Services include assistance in picking the right market for your business, getting your goods ready to ship, and understanding regulations in each country. Businesses can attend trade events that bring U.S. companies and foreign buyers together to expand on opportunities. The U.S. Commercial Service also offers guidance on trade financing assistance.

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