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Irish companies have high brand appeal, especially in the U.S. with its large Irish-American population, much greater than the population of Ireland itself.
Qualities that come to mind are clean environment, outgoing people honest in their business dealings, a shared language, and a loyal friend of the U.S. Ireland is fast becoming an export powerhouse, as seen in its growing reputation in Europe for entrepreneurship and expertise in life sciences and other endeavors.
So even before Irish marketers send an email blast, advertise on social media or pop up on WebPort Global, they benefit from a generally positive association of clean and green.
Exports from Ireland to U.S. are up about 17 percent year on year, while down 70 percent to Russia as sanctions by the EU have taken a toll. There are several reasons for the increase including the perking up of the U.S. economy and a strong dollar that makes imported goods and services cheaper. Irish companies are diversifying their market mix to focus more on high demand markets and even the UK where exports have fallen and worse may await; depending on how Brexit goes.
Educate your customers
Meanwhile, the U.S. has increased the value of goods on which duties are not charged to $800. This is good news for Irish exporters of single shipment, lower- value goods sold via e-commerce marketplaces. If your selling your Irish products in the U.S. or hope to do so in the future, you should promote this duty-free benefit because many American importers may not know about it. Help educate them by talking about it in your social media messaging and on web pages containing your product pricing information.
Additionally, with excellent supply chains, numerous shipping options and no hassle customs clearance processes, the risks associated with exporting to the U.S. are for the Irish businessperson very much reduced. Even in the case of phytosanitary regulations on food products, getting accurate information and applying for the appropriate health certificates are easier than in most other countries.
Another tactic in your export strategy should be attendance at a trade show in the U.S. There are huge ones throughout the year in just about every industry you can think of. You can exhibit at the show for a fee, or you can just show up with your samples and product literature, walk the floors meeting people and attend the business events to collect business cards and strengthen corporate relationships. If the show is a good one for your business, consider returning the next year as an exhibitor.
Finally, at home in Ireland, make sure you know and are taking advantage of your Global Entrepreneurial Ecosystem (GEE)—the community of banks, freight forwarders, business associations, university business departments, government trade promotion agencies and others. Experienced exporters are also counted as part of this group. They are an accessible source of expertise, best practices, relevant services and even sales prospects. Failing to network is like abandoning money already on the table.
| Product Model | Inside Diameter | Outside Diameter | Thickness |
| JM822049/10 bearing | 110 | 165 | 35 |
| JHM522649/10 bearing | 110 | 180 | 47 |