Date: 2016-08-12

Going Global- a podcast interview with Becky DeStigter

This week, I was honored by Brad Volin of Adigo, Inc. and interviewed on “Collaborating Internationally: What Businesses Need to Know About Going Global:

http://blog.adigo.com/bid/327396/Collaborating-Internationally-What-Businesses-Need-to-Know-About-Going-Global

Here were the questions discussed:

1. What does globalization mean to you, how do you define it?

2. Globalization is such a vast topic with different regions, reasons and functional areas being involved. What are some examples from some of these areas?

3. What’s the first step to going global?

4. The different phases companies will go through when approaching sales opportunities.

5. IT is always touched regardless of the functional group involved.  How are communications specifically impacted?  For example, what role would conference calls have?

6. What types of conference call etiquette should be followed when there are different cultures and nationalities involved?

7. Let’s talk about how things have changed.  Because I think many people in the last decade have heard about going to China, for example, or for manufacturing of course, or outsourcing call centers.  But what’s happening now?  What trends are you seeing currently?

8. Tell us about some of the missteps you have seen?  Is there anything consistent or traps that you often see companies fall into when they’re first approaching a globalization effort?

9. Let’s maybe on the flip side talk about some of the opportunities or low hanging fruit that you see.  Tell us where companies should be targeting currently.

10. What advice or tips would you give a company considering going global for the first time?

Brad VolinBrad Volin heads up the Sales and Marketing department, and is excited about expanding the company internet presence, especially into social media. Brad has a BS in Mechanical Engineering from  M.I.T. and an MBA from Harvard Business School. Brad has been in the conferencing industry for more than 10 years.

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