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Date: 2017-02-14

E-Commerce Tips for 2017

 Take a course.  Many colleges and universities offer short courses on how to run an e-commerce business, even across international borders. Sign up for a course, or have a staff member enroll and share the learning with the rest of the team. 

Take advantage of government resources.  Regardless of your business location, you national or local government most likely offers training and advising programs on how to conduct international business, including e-commerce. Government agencies devoted to increasing trade are generally well-versed and willing to inform you on new technologies, international trade rules, and service providers. 

 

Use free online resources.  There is a lot of good information available from reputable sources. Export.gov recently published helpful content, including videos, a newsletter, and a narrated slideshow on cross-border e-commerce. https://www.export.gov/eCommerce.

 

Explore sales channels that complement your e-commerce strategy.  Supplementing your international sales generated via e-commerce channels with digital media and a good local partner to promote their products and services to overseas buyers. Government organizations also organize trade shows and trade missions to meet buyers face-to-face.  

 

Know where your international inquiries are coming from. Use free analytic tools to track your visitor’s country of origin. As patterns emerge, consider targeting social media ads to those specific countries or cities. 

 

Focus on customer service and building loyalty.  Respond to inquiries quickly and ship products within 24 hours after the order was placed.  Have sufficient inventory on hand - back orders can kill future sales with the same buyer.  Successful companies tell us that excellent customer service is key, especially when dealing with customers from different cultures and living in different time zones. 

 

Consider adding video to your marketing mix.  As video has become more pervasive online, it has also become more persuasive. Feedback from online buyers indicates that videos play a positive role in purchasing decisions. And they can help market your product to people who don’t speak your language. Ensure you convey a positive image of your product through high quality videos though because poorly made videos can negatively affect your sales. Contact the WebPort Global Concierge service for advice.

 

Write blogs.  Blogs are a great way to build positive brand recognition and authority in your international markets. Aim to post a short, 350 word blog once a week. Contact the WebPort Global Concierge service for advice.

 

Streamline shipping containers.  Study packing techniques and save the customer money on shipping.  Many companies ship products in oversized boxes which wastes space and makes the product more expensive for consumers.  

 

Focus on countries that have trade agreements with your country.  Target market that have a FTA with your country. If there’s a demand for your product, you can save your customer on average five percent of the purchase price if your countries have a FTA and your product meets the content requirement of the particular FTA. 


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