• Hello Customer - Log in or Register!
Date: 2017-01-07

Ten Tips for Cross Border E-commerce Sellers

 1. Be selective about using distributors to sell your products in other countries.  Have a written agreement and make sure it discusses the price your product will be sold at.  A common experience is for the U.S. supplier to notice that the distributor is selling the product well below the pricing on the company website, potentially undercutting margins in other markets. You also want to prevent the distributor from selling your product in your domestic market at less than your published price.



2. With a distributor you trust, say, in Europe, arrange to inventory product there so the distributor can fulfill order from Europe to customers in other EU countries, saving the customer time and expense.  Amazon and eBay will also handle fulfillment, including products that are sold on your website or third party sites such as Webport Global.  Keep in mind that these options may carry more cost than dealing with your own agent.



3. Add your logo to online photos of your product, which helps foreign buyers readily identify that the products are yours.



4. With all their faults, language translation software is a helpful way to make non-English speakers welcome and to help communicate with you.  Translating multiple web pages can be very expensive, so the translation apps are a good backup plan.  Foreign buyers prefer to order from sites in their own language, an impediment to reaching the 90 something percent of buyers who live outside your home country.  However, don’t use translation software to prepare important binding documents like distributor agreements.  You’ll be unpleasantly surprised by what you get.



5. Start with a few products on an online platform—products with a good profit margins. Figure out whether you can make money after all the costs, including, shipping and duties and taxes have been figured in.



6. Focus first on markets that have free trade agreements with the U.S., and twenty countries have them.  If your product is made mostly of U.S. inputs, it may enter these countries duty free, and the same is true of parts and finished products coming from them to the U.S.  For low value shipments to the U.S. the duty free amount is up to $800 regardless of origin.



7. Jump on inquiries when they come in.  Small business can distinguish themselves by excellent customer service.  It may sound like common sense, but you’d be surprised at how many queries are ignored.  “Oh, they’re foreigners and I don’t know how to deal with them,” is a typical reason given for not responding, but it leads to leaving good money on the table.



8. Look at local websites in your target markets to see how products are presented.  You don't have to copy them, but these examples can provide important data on customer preferences. For example, in China, websites include product photos taken from every conceivable angle.  Rulers are sometimes included with the product to show scale.  These clues indicate what's important to Chinese consumers.  Do research on the country you’re selling to, so you can understand consumer characteristics. Did you know, for example, that many Chinese women shop online after midnight?



9. Many potential distributors monitor online sales activity and chat online about new products.  With all this searching around the globe 24/7, odds increase that distributors will contact you.  Make it easier for them by having an active presence on social media.



10.Don’t limit yourself to one sales channel.  Many successful small companies rely on more, including their own transactional site.  And there’s always the tried and true channels such as trade shows with international buyers and trade missions. 


Previous: Why Does Exporting Have to Be So Hard?
Next: Strategies for Understanding and Controlling Export Shipping Costs

Hot Products:
Product Model Inside Diameter Outside Diameter Thickness
MR52-ZZC3 bearing 2 5 2.5
MR52-ZZC3P6QE6 bearing 2 5 2.5
【TradeBearings News Statement】

1.The news above mentioned with detailed source are from internet.We are trying our best to assure they are accurate ,timely and safe so as to let bearing users and sellers read more related info.However, it doesn't mean we agree with any point of view referred in above contents and we are not responsible for the authenticity. If you want to publish the news,please note the source and you will be legally responsible for the news published.
2.All news edited and translated by us are specially noted the source"TradeBearings".
3.For investors,please be cautious for all news.We don't bear any damage brought by late and inaccurate news.
4.If the news we published involves copyright of yours,just let us know.